Start with the input you have
If you have no footage, a clipping tool cannot replace a generator. If you have hours of useful recordings, generating unrelated scenes may add work. Identify whether your source is a script, a product brief or existing video before comparing alternatives.
Compare different production routes
A filmed product demonstration offers direct evidence of the item. A clipping workflow can reuse an interview. A synthetic series can illustrate a topic but requires scene and fact review. Write the required output beside each route so you compare equivalent deliverables.
Evaluate one complete post
Use a topic you understand and review the script, media, caption and export. Count the corrections needed and the time spent outside the tool. A recurring series is only useful if someone can maintain its accuracy and stop unsuitable posts before publication.
Your next brief
Put these decisions in writing before you start production. A short brief gives the creator and reviewer the same standard to work towards. Keep the approved source material with the final file so the next version can build on the work rather than start again.
- Input. Identify the source material.
- Output. Define the finished post.
- Control. Test review and pause behaviour.