Recognise the pattern
A trend may be a contrast, a recurring setup or a way of revealing information. You do not need to copy the original creator’s exact words or footage to understand the structure. Decide whether the pattern helps your audience recognise a useful situation.
Write the product connection first
For a calendar tool, a “what I expected / what happened” structure could explain an overloaded schedule. Keep the problem familiar and the product role modest. If the connection needs a long explanation, choose another format.
Check the finished meaning
Trends can carry context your brand does not intend. Review the source context, rights to music and whether the joke targets someone unfairly. A format’s popularity does not make it appropriate for every product or audience.
Your next brief
Put these decisions in writing before you start production. A short brief gives the creator and reviewer the same standard to work towards. Keep the approved source material with the final file so the next version can build on the work rather than start again.
- Fit. Connect the pattern to a real situation.
- Originality. Write your own expression of the idea.
- Context. Check the meaning and asset permissions.