Read the page like a customer
Collect the product’s audience, core task, important restrictions and next action. Navigation labels and slogans are not enough. Look for the concrete information in pricing, FAQs and documentation, and check that it still describes the live product.
Turn one fact into three angles
A project tool’s saved-view feature could become a task demonstration, a common-mistake carousel and a reaction to rebuilding the same filter. Keep the feature fact unchanged while varying the framing. Do not ask the model to invent outcomes to make the story stronger.
Review the extracted brief
A site can contain outdated announcements or conflicting copy. Approve a short source-of-truth brief before generating drafts. Include exact product names, claims to avoid and links to evidence. Update the brief when the offer or audience changes.
Your next brief
Put these decisions in writing before you start production. A short brief gives the creator and reviewer the same standard to work towards. Keep the approved source material with the final file so the next version can build on the work rather than start again.
- Facts. Record the exact behaviour.
- Angles. Change the framing, not the truth.
- Review. Resolve conflicting source information first.