Start with realistic representation
A fictional-looking illustration and a realistic synthetic speaker can create different expectations. TikTok’s official guidance requires labelling realistic AI-generated images, audio and video. Other destinations have their own requirements, so review the current rule where you plan to publish.
Keep disclosure in the approval process
Record whether the asset contains a synthetic person, altered speech or a realistic event that did not happen. Check the platform’s own disclosure controls as well as your caption. Do not assume a label carried by one export will appear on every destination.
Disclosure does not fix an inaccurate claim
An AI label does not make a fabricated endorsement or misleading product result acceptable. Review the statement itself, the rights to supplied likenesses and any advertising disclosure separately. If a viewer could misunderstand the source or experience, make the context clearer before publishing.
Your next brief
Put these decisions in writing before you start production. A short brief gives the creator and reviewer the same standard to work towards. Keep the approved source material with the final file so the next version can build on the work rather than start again.
- Asset. Identify realistic synthetic elements.
- Destination. Read the current official policy.
- Meaning. Remove claims the label cannot justify.
Sources & editorial note
Primary references checked on 6 September 2026. Product statements come from the providers; the evaluation briefs and examples are Postroven’s editorial guidance. Features and terms may change.