The formula
(Total chosen interactions ÷ chosen denominator) × 100
This is a calculation guide, not a connected analytics tool.
Worked example
For a post with 120 likes, 18 comments and 12 shares, the selected interactions total 150. At 5,000 views the rate is 3%. At 2,000 followers the rate is 7.5%. These are different measurements, not conflicting answers.
Choose comparable inputs
Decide whether saves, clicks and shares belong in your measure. Record that definition beside the result and keep it unchanged when comparing posts.
A result you can explain
- Definition. Write down every metric included in the numerator.
- Denominator. Use views, reach or followers consistently.
- Window. Compare the same period after publication.
- Context. Keep paid distribution and organic distribution distinguishable.
What the number does not establish
A calculated rate summarises the inputs you choose. It does not prove an audience is authentic, a sale was caused by a post or that a future post will perform similarly. Keep the original counts so another person can check your calculation.