Start with the job
Scheduling starts after the creative is approved. Keep the final video, caption, destination account and intended local time together. A spreadsheet works as a planning record even when publishing happens in another tool.
A practical example
Prepare three posts for the same product: a question on Tuesday, a short demonstration on Thursday and a response to feedback on Saturday. Write the timezone beside each time. Confirm publication before marking a row complete.
Build your brief
- Approval. Name the person who checks the final export.
- Queue. Record account, date, timezone and post version.
- Follow-up. Check the live post and capture any publishing error.
Review before publishing
A scheduled item is not proof that a post is live. Account permissions, unsupported features or an expired connection can interrupt the handoff. Leave time for someone to resolve an error.
Keep the brief beside the finished creative. You should be able to point to the fact, image or product behaviour behind each statement. Save the approved version with its caption so later edits do not undo the review.
Using this guide with Postroven
These resources are free to read. The Postroven studio can create captions, carousel outlines and images from your brand brief. Use the calendar to plan, then download and publish through your own accounts.